Writer’s block is one of the biggest challenges for business owners in boating.
Your posts should educate, entertain, inform, inspire and/or promote sales.
If you want high-paying customers, you need to break through your impostor syndrome or trying to work out what to do on your own.
👉 WHAT ARE CONTENT PILLARS?
Content Pillars are a set of themes or topics that can put some structure and consistency into your marketing strategy, drive traffic to your business and build your authority in boating.
🔹 Here are 5 quick suggestions for content pillars:
💬 Boating Innovations & Technology: Discuss the latest advancements in navigation systems, eco-friendly technologies, new gadgets, software, and trends that shape the boating sector.
🚤 Boating Experiences & Lifestyle: This can include must-visit spots in various ports, onboard activities, gourmet dining experiences, and tips for hosting events on a boat. It’s about showcasing the lifestyle associated with boating.
⚓ Boat Maintenance & Upkeep: Dive into topics such as routine maintenance tips, DIY case studies, seasonal guides, and the importance of surveys and regular inspections. It can also include advice on hiring the right specialists.
💡Boat Marketing & Communication: Post content that gives useful information, teaches new skills, or answers common questions related to your company. I post regular marketing tips for boating companies.
🌐 Boating Community: Engage your audience with inspiring content about charity initiatives, industry success stories, ocean stewardship, and lessons you learned at events or forums.
