Exhibitor applications now open for the 55th annual show
The Sydney International Boat Show will return to the International Convention Centre (ICC) Sydney and Cockle Bay from 1 – 4 August, 2024.
Presented by the Boating Industry Association Ltd. (BIA) in conjunction with event delivery partner, Mulpha Events, the four-day event set amongst Sydney’s iconic Darling Harbour, will showcase the best of the boating lifestyle. From the large fleet of powerboats and sailboats on the event marina, through to a host of premium exhibitors displaying the latest trailer boats, personal watercraft, and marine technology in the exhibition halls.
Exhibitors looking to further enhance their presence and customer reach across the Australian marine industry are encouraged to register, with applications now open.
After strong visitation last year, 2024 is set to be even bigger, with highlights to include an on-water display with more than 200 boats, over 19,000sqm of indoor exhibitor space, and a host of popular entertainment and activities, such as fishing masterclasses, watersports demonstrations, marine education, marine industry awards, and a variety of kids’ activities.
BIA President, Adam Smith said the Sydney International Boat Show is a highlight of the boating events calendar, as well as a popular day out for the whole family.
“Whilst the Show caters to everything the serious or new-entry boater requires in one location, it really has become a great day out for all ages and interests, especially those exploring options to immerse themselves in the great outdoors on our famous harbour and fantastic waterways across the State,” Mr Smith said.
This year exhibitors and visitors can also expect some exciting changes, including an expanded and reconfigured exhibition space at our purpose-built marina in Cockle Bay, expansion of the Discover Sailing & Paddling Hub and entertainment stage, and additional displays and activities throughout the show precinct to enhance the overall visitor experience.
Mr Smith continues “with water being a primary factor in the iconic Australian lifestyle, the marine and boating industry plays an important role. This Show brings together the boating community, from existing to new, to engage, educate and network with each other and the community face-to-face. The event sets a solid foundation for the industry to develop and grow nationally, and globally, in the year ahead.
Off the back of last year’s event the BIA commissioned an independent economic and social impact report for the first time. The findings revealed that the event had an AUD$345M impact on the economy, created 980 jobs and generated approximately AUD$147 million in sales and orders based on respondent estimates.
The report also found the event, which attracted close to 47,000 visitors, not only delivered a significant economic result but also proved a success in social benefit.
“We’re delighted to work once again with our event delivery partner, Mulpha Events to produce an innovative and engaging world-class event. Key areas of focus that we have identified for this year’s event are around diversity, sustainability and fostering employment and careers across the industry,” said Mr Smith.
“I have no doubt that our existing formula coupled with our new initiatives for 2024 will further cement the event’s reputation as not only a standout event nationally but one of a limited number of internationally recognised boat shows on the global boating calendar,” he said.
In 2023 the Show attracted 46,919 visitors, 233 exhibitors, 220 boats on water, 424 boats in the halls across 19,030sqm, and launched 68 new products.
The Sydney International Boat Show is presented by the Boating Industry Association Ltd (BIA) and Mulpha Events and proudly supported by Partner in Safety – Transport for NSW.
For exclusive announcements and the latest show news, visit www.sydneyboatshow.com.au. General public admission tickets go on sale in June 2024.
For exhibitor applications, register at www.sydneyboatshow.com.au/exhibitor.
By – Natalie Brown
