BIA have provided an update of key information and activations for Sydney International Boat Show 2023.
- The countdown is on with the show only eight weeks away, this week….! #getonboard
- The four-day show takes place Thursday 3 to Sunday 6 August, 10am to 7pm daily (Sunday night 5pm close)
- The Opening Function will take place on the Friday morning of the Show, kicking off at 08.30am at Nick’s Restaurant, with the NSW Minister opening the show
- Hall space is nearing capacity, please contact BIA if you would like to display
- Marina applications are in full swing and will be finalised in the next few weeks, BIA are forecasting exceeding the number of boats on water in 2022
- Sailing is a big focus in 2023, with Sail Ambassador, Nicole Douglass set to coordinate and host the stage and re-connect sailing fraternity, including several local harbour-side junior sailing clubs
- The outdoor activation zones will connect the Marina with the International Convention Centre, and will see a stage, sailing education, boat displays, and entertainment
Awards to be presented at the show include:
- Sustainability in Boating Award – New in 2023
- Apprentice of the Year Award
- NSW TAFE Awards, including Schools and Marine Jobs education Centre
- SIBS Stand Display Awards
Event sponsors include:
- Transport for NSW, and the Boating Safety Zone
- Walcon Marine
- National Storage – New in 2023
Marketing and promotion of the show is in full swing, in summary:
- Pre-show and ticket sales campaign
- Socials (started April 15) x 3, Facebook, Instagram, LinkedIn
- Print (marine – started May 1) 3 x Marine Magazines – New in 2023
- Digital (starts June 5) 11 x Marine Media Groups, incl Google and Nine
- Outdoor (starts July 3), main southern, central and western arterial roads into Sydney – (4 x static + 13 x large format digital + 125 x small format digital)
- TV (starts July 8) 2 x Stations – New in 2023
- Print (retail – starts July 14) 2 x Newspapers – New in 2023
- Commercial Radio (starts July 15) 5 x Radio Stations – New in 2023
TV on the ground at the show:
- Sunrise Weather
- Today Show Weather – New in 2023
- Escape Fishing with ET (pre & during Show) – New in 2023
- Step Outside with Paul Burt (pre & during Show)
Radio on the ground at the show:
- 2GB – Onsite Broadcast PM – New in 2023
- 2SM (HiTide) – On-Air Promotion (pre & during Show) – New in 2023
- Triple M – Major On-Air Promotion: Mick & MG’s ‘What Floats Your Boat’ – New in 2023
- Triple M – Rock Patrol Onsite Activation – New in 2023
For more information visit www.bia.org.au
