The US Sea Tow Foundation and its Boating Safety Advisory Council recently announced its 2024 National Boating Safety Awards recognising multiple Brunswick brands, including Bayliner, BoatClass and Freedom Boat Club. These awards, now in their sixth year, recognise outstanding efforts to promote boating safety within the for-profit sector of the boating industry.
“Boater safety is a priority across Brunswick and our brands, and we are thrilled to be recognised by the Sea Tow Foundation for a number of our safety initiatives across the Company,” said Dave Foulkes, CEO, Brunswick Corporation. “These awards are a testament to how safety is embedded in our company culture through innovative products, boater training and resources.”
Combined, the brands across Brunswick won four awards, including:
Top Marine Manufacturer – Bayliner Boats: Recognised for their National Safe Boating Week Daily Safety Tips campaign and their strong commitment to boating safety through a highly successful mix of videos and social media posts.
Top Social Media Influencer – BoatClass: Awarded for their Organic Social Media Boating Safety & Instruction Campaign. BoatClass utilised innovative short form reels and partnered with other marine industry companies to promote safe boating practices.
Top Marine Business – Freedom Boat Club: Recognised for their New Member Safety Orientation and Comprehensive Training Program. Freedom Boat Club combined face-to-face interactions at new member orientations and dock briefings with digital training and communications, delivering safety information and instruction to boaters.
Top Community Boating Education Program – BoatClass: Awarded for their on-water training program, which has partnerships with organisations like NASBLA and Freedom Boat Club and has helped them successfully target new and experienced boaters.
“We are proud of the hard work that these remarkable organisations undertook as they lead the way in promoting safe boating across the industry,” said Gail R. Kulp, Executive Director of the Sea Tow Foundation. “Their innovative campaigns and dedication to safety have made a profound impact, contributing to a safer boating experience for all.”
The awards were presented at the International BoatBuilders’ Exhibition & Conference (IBEX). For more information about this year’s winners, visit www.boatingsafety.com/page/Awards.
