Arriving at the entrance to Maritimo’s head quarters on the Gold Coast Australia is almost as spectacular as the vessels themselves with the launch of Maritimo’s their brand-new customer experience centre and factory tour experience.
As customers step out of their vehicle in the dedicated personalised VIP parking space they are greeted by the grand ambience in the foyer that was designed to give the look and feel of the brand DNA with deep blacks and a sophisticated minimalist look.
Guests are then greeted with a personalised message on the large TV display screen as they are welcomed by the Maritimo staff who then usher them up to the new Maritimo reception space.
Taking the stairs to the first level, you arrive at the most convivial of reception areas, where a personalised digital screen is displaying your boat of interest. A full bar will look after your preferred refreshments is also available, along with Pommery Champagne to make it most special of occasions as you start your Maritimo journey.
There is a grand boardroom and a bespoke interior design room where new owners are taken through every colour and finish available on their Maritimo to personalise their vessel just the way they like it.
With all of that done, owners and guests can return down to the carpark, where they are shown to one of two Maritimo VIP buggies that will whisk them away to begin their tour through design, R&D, lamination, steel and timber fabrication, and then fitout and finishing.
More than four years ago now, the extensive new buildings within the complex have been upgraded and improved. Just recently, the design studio inside received a significant makeover to ensure it was on par with the main customer experience centre where the tour starts and ends. This space gives guests an insight into where the vessels originally come to life and sometime guests will get a glimpse of the future of Maritimo.
Expanding on this, Maritimo’s Marketing Manager, Simon Stewart, commented, “There has always been a customer centre at Maritimo, but now it is more grand experience for clients where every part of the visit feels more resolved and a true reflection on what we stand for as a brand. To that end, we now greet them literally from the moment they step out of their car, and then chaperone them through the whole journey to provide that unique Maritimo experience.”
“The factory itself has also undergone a makeover, with fresh white paint and black accents to reflect the boats themselves, it is all very Maritimo now. Customers can see boats on the water, and/or visit one being built in the factory. It is very personalised, and we tailor the experience to suit each client.”
“Our factory tour has always been spoken about very highly, as it does provide a wonderful connection with the brand, reinforcing what you would expect from a luxury manufacturer. This is even more so the case now with the additional works we have undertaken, along with the packages they receive at certain milestones along their journey.”
“Customers have been blown away with the changes that have been made in the last 12 months which is the result we were aiming for. This obviously has an immediate effect on the perception of Maritimo the brand, and reconfirms everyone’s desire to be part of such a distinct, luxury, dream fulfilling pathway”, said Stewart.
“It is really important to us to have the customer know that they are the priority at all times. Wants, needs, and desires take on a different form when you get the luxury motor yacht level, where quality and service literally have to exude from every touch point in what can often be a multi-year process.”
“As we have more and more overseas customers it will be fantastic to welcome them to the factory for a tour and even a hangover experience in Australia. For them to see and experience first-hand the dedication our entire team put into creating their craft is bound to be utterly captivating.”
“The new, complete factory tour is available to anyone considering a new Maritimo. We encourage them to book through their consultant, and we do look forward to welcoming them to the Gold Coast.”
“There is even more personalisation to come, which buyers will see when they return to witness the creation of their new Maritimo. From factory to boat show, Maritimo Migration to next new craft, we are sure our customers will enjoy their time in our family even more than before”, said Stewart in closing.
