Brunswick Corporation is celebrating another award-winning performance at the Miami International Boat show as its brands and products were honoured with 16 awards, a record number of awards for the Company during North America’s largest boat show.
Furthering Brunswick’s position as the leading marine technology company, multiple brands across the organisation won awards highlighting innovation, customer satisfaction and marketing excellence, including:
- Combined, Boston Whaler and Mercury Marine won three Innovation Awards, including Boston Whaler 210 Vantage (Cuddy Cabins, Bowriders, and Deck Boats); Boston Whaler 365 Conquest (Cabin Cruisers, Motor Yachts & Trawler); and Mercury Racing (Mercury Marine) V8 500R (Outboard Engines).
- Five brands were recognized with Marine Industry CSI (Customer Satisfaction Index) Awards for displaying the highest levels of customer contentment. Bayliner, Boston Whaler, Crestliner, Harris Boats and Lund Boats were recognised receiving customer satisfaction of 90-percent or higher.
- Three brands won a total of eight Neptune Awards recognising marketing excellence, including Sea Ray (Best Use Of Data & Insights; Email Marketing; Paid Advertising Campaign; Product Literature), Mercury Marine (Marketing Partnership; Integrated Marketing Campaign; King Neptune Award) and Bayliner (Brand Engagement Campaign).
“The Miami International Boat Show is always an exciting one for Brunswick and our award-winning brands, and we are honoured to receive numerous accolades across our portfolio,” said Dave Foulkes, CEO, Brunswick Corporation. “These awards are a testament to our talented global workforce and a celebration of their efforts to advance the future of recreational boating through innovative products, technology and customer-focused campaigns.”
