Northbank Fibreglass Boats, one of Australia’s leading fishing trailer boat brands, has been sold to Andrew and Chelsea Harris. Andrew comes to marine manufacturing with distribution and marketing experience in the Australian fishing and tackle industry. Andrew and Chelsea are already proud owners of a Northbank 600C, with Andrew having a prior association with Northbank as a brand ambassador and moderator of the Northbank social pages. Andrew and Chelsea come to the business with passion for the brand and product, proudly continuing as a family owned and operated business in SA.
The sale was effective August 1. Retiring owner, Rob Cuming, will still stay in the industry with interests in Christies Beach Marine in S.A. and Melbourne Marine Centre, where he will continue to be involved in retailing Northbank boats.
Rob Cuming and Andrew Harris
In announcing the sale Rob Cuming said; “This is a great day for Northbank. Over 20 years, we have built Northbank to be a leading trailer boat manufacturer in Australia, endorsed by the most passionate customers in the industry. I see this as an awesome opportunity for Andrew and Chelsea as the next generation of ownership and leadership, to take the business to the next level. We have a great dealer network, fantastic brand ambassadors, a very good order book and great people within our structure. The expansion to our site over the last couple of years is paying dividends in factory output and provides the foundation for further growth to meet Aussie consumer demand.”
“Andrew will release new models in 2024. Northbank is expanding its workforce in anticipation of new models and to allow expansion of its dealer network into regions we currently don’t have dealers. Andrew witnessed the massive customer passion for Northbank after joining our ambassador program 18 months ago and he just loves the brand. Andrew and Chelsea are the right people to take over. I will stay on for mentoring and handover for the next year or so.”
“Thanks to everyone who has supported Northbank in the journey, from customers who have become good friends and part of the Northbank family, to our people and our suppliers. My family and I have enjoyed every minute of the last 20 years and we look forward to exciting times for Northbank going forward.”
For more information about Northbank visit : https://northbank.com.au/
