BRP Inc. is kicking off the year on a high note as it sees its design and innovation expertise recognised with four new Red Dot Awards. These awards are the latest in BRP’s impressive collection of over 160 international honours received in design and innovation. The Lynx Shredder, Manitou Cruise, Ski-Doo MXZ X-RS and Sea-Doo Explorer models stood out as symbols of BRP’s know-how and culture of innovation by attracting the jury’s attention this year.
“Each day, the BRP design and innovation team in Canada, Europe and the United States uses its creativity, expertise and unique vision to design products that change the paradigms of our industry and redefine the future of mobility. We strive to constantly provide increasingly innovative solutions for the current and future needs of our consumers to provide them with unparalleled experiences,” said Denys Lapointe, Chief Design Officer at BRP.
Manitou Cruise
The new Manitou Cruise models bring a paradigm shift by redefining decades of pontoon design codes. Almost entirely made of recyclable materials, it stands out with a bold and innovative design that combines modernity, luxury and functionality. The result of close collaboration between the engineering, research and development, and design and innovation teams, many of the Manitou Cruise’s strengths are made possible by the Rotax S outboard engine. The Rotax S, with stealth technology, not only gives consumers greater peace of mind because of its hidden position under the boat, but also transforms the design of the Manitou Cruise by maximising usable space on board and reducing noise and vibration. Spacious and comfortable, the Manitou Cruise features folding seats and three-in-one bench seating for a customisable layout.
Sea-Doo Explorer
The Sea-Doo Explorer is the first watercraft designed specifically for people seeking adventure and discovery on the water. The design team focused on ergonomics, protection from the elements, storage and efficiency on board. The removable windshield, an industry first, and the bumper add a touch of originality to the boat’s traditional look and functionality. With the padded seat, knee pads and adjustable handlebars, adventurers who relish long expeditions will enjoy unparalleled comfort and a pleasant ride in a variety of positions. Storage space has also been optimised for better functionality, and the windshield has been designed to protect from water projection towards the driver, while allowing for extended usage during colder days.
Lynx Shredder
Inspired by the Finnish word “sisu”, the Lynx Shredder’s rugged yet lightweight DNA pays homage to Scandinavian design. With no equivalent word in English, “sisu” is an action-oriented mindset that refers to stoic determination, hardiness, courage, willpower and resilience. With this philosophy in mind, the design team was challenged to deliver a minimalist, lighter machine while offering the precision and control required for playing in deep snow.
Ski-Doo MXZ X-RS
Already considered a benchmark by industry experts, the Ski-Doo MXZ X-RS is the ultimate evolution of a trail snowmobile, at the pinnacle of high performance that allows seasoned riders to experience adventures that are both unforgettable and responsible. Visibility has been greatly improved for safer riding thanks to the signature “two-eye” LED lights. The product is equipped with an industry-first Smart-Shox suspension that instantly analyses the terrain and adjusts to provide ideal suspension response for maximum comfort and stability.
The Red Dot Awards is one of the world’s largest design competitions, focused on design quality and innovation. The laureates of these awards are cutting-edge products that set trends and pave the way for the future. Red Dot’s panel of approximately 40 experts carefully evaluates each product to choose those that merit the distinction.
Over the years, BRP’s expertise, as well as its investments in design and innovation as a driver for growth, have been recognised with 51 Red Dot Awards.
