People

New National Sales & Aftersales Manager at ENL Group

Published on: 19th Apr, 2023

In New Zealand, Electronic Navigation Ltd (ENL) has appointed Mandy Smith as the new National Sales & After Sales Manager for ENL Group.

Widely known in the industry, Smith has worked in the New Zealand marine sector for over 20-years, most of which has been with ENL in sales roles.

Vastly experienced, she has spent time as a sales representative for ENL’s nationwide dealer network, liaised with large vessel new build projects and their respective yards, as well as marketing and procurement roles. She has also been fortunate to visit Furuno Japan for classroom and on water product training.

The experience gained over her time at ENL attributed to her recent successful completion of an NZ Diploma in Business Management, a commitment requiring three years of study while working full-time and raising her family.

Originally from Tutukaka, Northland, Mandy’s passion for the marine environment stemmed from having been raised in a water focused family with early memories of helping her father with Marlin Tagging records during school holidays and long trips away on his old Kauri Launch with its Furuno paper sounder.

“I love the industry and particularly the advancements in Furuno and WASSP technology and am very excited to be returning to a more sales focused role at ENL,” said Smith.

Head of Sales & Marketing for ENL Group, Richard Bowe says Smith’s appointment is part of ENL’s strategy of re-deploying key staff into more senior roles.

“Mandy has been an integral part of ENL for two decades now, and in that time has developed invaluable relationships with our dealer network, and the wider industry. Her technical knowledge about the products is second to none, and I look forward to seeing her develop and maintain future relationships with our valued customers.”

ENL’s head office is located in Glenfield, Auckland, with an extensive dealer network across the North and South Islands. ENL also has a secondary branch in Nelson which supports the South Island commercial fishing industry.