Transport for NSW has launched a new judgment-based advertising campaign called ‘Are You Boat Ready? Plan, Prepare, Predict’.
The aim of this campaign is to change attitudes and behaviour by preparing the boating community with simple reminders of what safe boating is all about.
By asking the boating community ‘Are You Boat Ready?’ the campaign encourages boaters to use their good judgement by planning ahead for their day out on the water, preparing for the conditions and predicting for any common on-water risks they may face.
Campaign Guidelines are available and provide an overview of the campaign including all branding, assets and usage advice. The BIA is encouraging contents of these Guidelines to be used by all of our partners and stakeholders to promote safe boating.
Click here to view the campaign assets
